What to Look for in a Jeweler

At their core, jewelers are people who sell or make jewelry. But, in spite of their common job description, jewelers can be very different from each other. Some have a focus on quality and good service, while others are there to make a buck. You deserve the best jeweler. Learn how to find the right one with this guide from Saint Cross.

Just like the community relies upon the jeweler for fashion, so too does the jeweler rely upon the community for business. That is why it is essential for jewelers to maintain a good reputation in the community they are based in. Today, it is easy to learn a business’s reputation by reading their reviews on sites like Google, Yelp, and Trip Advisor. If they have a low score, look somewhere else. Of course, some places buy fake reviews, so read the low-score reviews too. Another way to gauge their reputation is to check whether or not they contribute to local charities.

Jewelers do not all offer the same inventory. Be it through limited resources, exclusive partnerships, or other reasons, some jewelry stores just do not have an adequate selection of designer brands. That is why you should check their website to see if they have what you are looking for. Most stores today have websites that showcase at least most of their inventory. If not, feel free to give them a call. Any jewelry store with adequate service would love nothing more than to tell you about the luxurious accessories they offer.

Not everyone should be a jeweler. That is why organizations like the Gemological Institute of America (GIA) and the American Gemological Association (AGA) exist. They not only certify the quality of diamonds but certify jewelers as well. They offer extensive training programs to ensure the integrity and skill set of jewelers. If the jeweler offers timepieces, they may also employ a watchmaker on staff. That way, they can help with watch repair and other important services. To learn more about a jeweler’s certifications, simply call them or check out their website.